Friday, 20 October, 2017

Amazon is now going after teens

Amazon now lets teenagers shop via separate logins attached to their parents' accounts Amazon now lets teens shop with their own account, but with parental approval
Marta Holmes | 13 October, 2017, 00:26

Parents can sign up to either pre-approve each order via text or email (the default), set a spending limit for each order or to automatically approve all purchases. Instead of a teen being able to buy whatever they want over a shared login, their experience is now more structured. Parents are shown the item, how much it costs, and similar details, as well as any note about it the teen may have made.

Parents can set up the teen accounts in two ways.

Under Amazon's new program, teenagers can log into the site using their own credentials. This will send parents a message with details of the order. "This is a move that will get families deeper into Amazon, while also cultivating future Prime members".

Teen logins are evidently a new feature of Amazon Households, which allows an account holder to share prime shipping and digital content with members of their households. The teen can request the account and the parent can confirm via a text or email. Teens get greater freedom and parents still get itemized notifications of orders. Two adults and up to four teens and four child profiles may link in a Household.

This codifies a process that was already taking place unofficially: For as long as it's been possible to buy things online, kids have logged into their parents' accounts to do so.

"As a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need".

While teens' orders through the new system are tied to a shared credit card for the family, it's likely that, in many cases, teens will be paying for those purchases themselves by giving mom or dad cash back at home.

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