Friday, 20 October, 2017

Messenger Lite Launched in 4 More Countries to Increase Engagement

Facebook launches Messenger Lite in US, UK, Canada & Ireland Facebook brings data plan-saving Messenger Lite to US Androids
Carlton Santiago | 04 October, 2017, 00:22

Nothing more, nothing less.

Facebook's decision to release the app in these developed markets seems to be a strategic move.

Messenger Lite initially debuted in Tunisia, Malaysia, Sri Lanka, and Venezuela, and its main goal was to pack in the core Messenger experience into an application that was considerably lighter and used less data than its regular counterpart. That is why Facebook has introduced a new "Lite" version of the Messenger app for #Android. Originally, Messenger Lite rolled out to 5 countries when it launched in 2016. While both apps have since proven to be very popular, that didn't stop the social media juggernaut from releasing a Lite version of its chat app late past year, originally aimed at developing markets and low-end phones. Lite messenger has one difference to the regular messenger that it has no Snapchat like messenger day function or games. It is bad news for iPhone owners that Facebook hasn't worked on providing Messenger Lite to them and even have no idea of fitting it, reported by Techcrunch.

Unfortunately, Facebook has not revealed any plans for an iOS version of Messenger Lite, whether only for developing countries or also for the United States.

It is reported by an official that the Messenger Lite is especially for those who don't want extra stuff like gaming, Snapchat-ish selfie lens, and stories and want only messaging.

The app is available on the Google Play Store, and it is compatible with Android devices that are running on as low as Android 2.3 Gingerbread.

"More than 1 billion people around the world use Messenger every month from a range of mobile devices on networks of various speeds and reliability".

The Messenger Lite app uses simple and minimal visuals - which ensures that the app isn't heavy on graphics.

Still this is a good thing, because people have to deal with data limits in developed countries as well.


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